Green Pay aims to create Taiwan’s first sustainable platform that implements SDG 12 for sustainable consumption through a green points system. Based on green mobile payment tools, the platform integrates financial consumption points, carbon footprint estimation, big data, AI, and other emerging technologies. It combines the member points economy with carbon credits to empower financial institutions with sustainability capabilities. Green Pay’s three core value propositions are: creating a new sustainable service experience for consumers, developing innovative carbon-reduction marketing for financial institutions, and expanding green consumption channels for dining establishments.