With the rapid development of the economy and technology, we are compelled to confront the impacts and destruction caused to environmental resources and biodiversity. This urges us to contemplate issues such as environmental protection, resource conservation, and ecological preservation.

Sustainable development is not only the pursuit of achieving economic growth but also ensuring the sustainability of the environment, reflecting fair treatment for both current and future generations.

To address diverse challenges faced by different countries such as wealth disparity, climate change, gender equality, and more, the United Nations launched the “2030 Agenda for Sustainable Development Goals (SDGs),” consisting of 17 goals covering various aspects of the environment, economy, and society. It demonstrates the scale and determination to achieve these sustainable development goals.

Against this backdrop, KenYi International established the “Cool Green Living Alliance,” inviting partners to take action in response to the SDGs. This alliance has created a green marketing network, promoting food rankings, ticket alliances, point systems, store CRM, and actively tracking carbon footprints. We’ve also introduced a green digital marketing platform, all aiming for: “Good for business. Good for people and planet.”

We strongly believe this isn’t just about business development but also about securing the future for humanity and the planet.